RMS Defining Mascara
Manufacturer: RMS Beauty
Two available formulas to add definition or volume to create beautiful, lush lashes.
Created with rich mineral pigments and certified organic oils, butters and waxes this mascara will instantly add life to your lashes without flaking, smudging or clumping. Though this formula is not 100% organic we made sure that it is 100% natural and effective!
Defining Formula - Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye.
Please note: Parfum (Natural Fragrance) is a blend of essential oils. While this formula is eco-cert approved, RMS Beauty has opted to not seek certification. To learn more about our position on certifications please see our FAQ page.
|Product type:||4.8. Eye Mascara|
Water (Aqua), *Cera Alba (Beeswax), Stearic Acid, *Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glycerin, Benzyl Alcohol, Dehydroacetic Acid, Xanthan Gum, Cellulose, Sodium Hydroxide, Hydrogenated Palm Glycerides, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Geraniol, Limonene, Parfum (Natural Fragrance). May Contain [+/-]: Iron Oxides CI 77491, CI 77492, CI 77499
After many years in the fashion and make-up industry, Rose-Marie Swift learned a lot about the impact of daily exposure to chemicals in beauty care products. Rose-Marie seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. She know first-hand the price our health can pay in the pursuit of beauty. She realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty.
RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. In fact, that's only the first step in creating a product that's not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. Rose-Marie Swift was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin. Today's cosmetics and skincare lines are full of mono-nutrients and mono-nutrients do not interact. Only real nutrients interact… anything alive interacts.